Wunderman (3/7-4/10) New York, NY.
Director, Digital Strategy
- Responsible for partnering with industry leads and shifting 1/3 of traditional offline client billings (e.g. direct mail) into higher-margin digital brand growth areas while increasing overall ROAS an average of 36%
- Brand strategy pitch development, presentation and execution for clients including HP, Citi, Land Rover, Abbott, Dell and SAP which represented $11.5 million in incremental revenue over 3 years
- Creation of Listening Platform tapping into social chatter to inform online/offline marketing strategies and product development which materially impacted product design decisions for brands Like RIM (Blackberry)
- Creation of innovative digital and social media strategies to gain greater client market share